ANDREI

GOROKHOV

foundation

scaling

trade fairS

SIXT

TIMEWEB

MTV / VISUAL

Download CV

Linkedin

ANDREI

GOROKHOV

foundation

scaling

trade fairS

SIXT

TIMEWEB

MTV / VISUAL

Download CV

Linkedin

Design leader based in Munich 🇩🇪
I've built and scaled design org and energy trading tools at enmacc. Designed rental car booking systems and UX processes at Sixt, data center tools for Timeweb, messenger at Intermedia Cloud and Movie Awards at MTV.

Design foundation of enmacc: wins & failures, trade-offs & learnings ‣

  • UX patterns supported growth to become the leading wholesale OTC energy trading platform in Europe

  • Enabled scaling in commodity, industry and geo spaces

  • Built and managed a team of 4 designers

  • UX patterns supported growth to become the leading wholesale OTC energy trading platform in Europe

  • Enabled scaling in commodity, industry and geo spaces

  • Built and managed a team of 4 designers

↑ 35%

Trade ratio

25% → 60%

↑ 44%

Net Promoter Score

35 → 52 points

↓ 1%

Client churn after

4x price increase

↑ 1M€

Max transaction

per deal

Transaction

per deal

↑ 20%

Shipping speed

with new handouts

↓ 40%

Time to mockup

with Design System

Scaling the platform & convincing stakeholders with UX Vision ‣

Driving the product process from design side

Team reputation went up and we gained trust of the stakeholders.

New logic and architecture

enabled scaling and engineering gains.

Roadmap worthy

Half of features made it to roadmap. 30% were implemented, 2 features showed great traction.

Appreciation

Engineers appreciated feature introductions with rationale for design decisions and details about business cases.

Bridging brand & product at E-world energy trade fair for enmacc ‣

Overcoming technical challenges

Shipping in time against all odds

Standing out with a fraction of a budget

of an average trade fair space

Record foot traffic and lead generation

at the booth and gin-tasting event

Strong positive feedback

from visitors and sales team

Official press

Organisers used the photo of our booth for communication

Success gained stakeholder trust

and opened door for bolder concepts

Сar rental booking flows & UX processes for Sixt ‣

  • Introduced a streamlined imagery workflow. Enabled real-time 3D car image generation instead of a freelancer-dependent process that took days. Connected manufacturer’s imagery with the booking flow.

  • Applied UX improvements based on UX research to the checkout flows to boost usability, engagement, and conversion.

  • Presented the concept to C-suite as a part of a core team

  • Introduced a streamlined imagery workflow. Enabled real-time 3D car image generation instead of a freelancer-dependent process that took days. Connected manufacturer’s imagery with the booking flow.

  • Applied UX improvements based on UX research to the checkout flows to boost usability, engagement, and conversion.

  • Presented the concept to C-suite as a part of a core team

Web tools for Timeweb data centers, 2011-2016 ‣

  • Company rose from #13 → #1 in national rating within my tenure and only touch points with clients were web interfaces me and team had created

  • Built and managed a team of 4 designers as a Founding Designer

  • SRE, DevOps and Engineers as common user groups

  • Company rose from #13 → #1 in national rating within my tenure and only touch points with clients were web interfaces me and team had created

  • Built and managed a team of 4 designers as a Founding Designer

  • SRE, DevOps and Engineers as common user groups

more PROJECTS IN Google drive ‣

ANDREI GOROKHOV / 2026