Andrei Gorokhov, Product designer and leader: enterprise, B2B, complex data systems

Product designer and leader focused on business impact. B2B, enterprise, complex data systems in regulated industries. Founding designer at two #1 companies - the products, the teams, the culture.

Enmacc foundation: from zero to Europe's leading OTC energy trading suite

Task: Build a one-size-fits-all scalable trading suite. Deal with trade-offs and resource / time shortages.

Role: Founding Designer → Head of Product Design

Task: Build a one-size-fits-all scalable trading suite. Deal with trade-offs and resource / time shortages.

Role: Founding Designer → Head of Product Design

OPEN CASE STUDY

Grew the platform into Europe's leading wholesale OTC energy trading suite

Built and led a team of 4 - product + marketing, 80% retention

Established the UX research practice
Lifted mockup-to-build accuracy 50% → 95%

Built market-monitoring tools traders keep open all day

+35pts

Trade ratio

25% → 60% for

our main KPI

Trade ratio

25% → 60% for

our main KPI

+17pts

NPS survey

35 → 52 points

after redesign

NPS survey

35 → 52 points

after redesign

NPS growth

35 → 52 points

↓ 1%

Client churn

after 4x price

increase

Client churn

after 4x price

increase

5M€

deals enabled

(transaction value)

deals enabled

(transaction

value)

-38%

RFQ creation

time reduced

74 sec → 46 sec

RFQ creation

time reduced

74 sec → 46 sec

~ 30%

Faster to mockup

situations with

Design System

Faster to mockup

situations with

Design System

~20%

Faster shipping

with the new

handouts

Faster shipping

with the new

handouts

Shipping speed

with new

handouts

How UX Vision reshaped roadmap and secured C-suite approvals

Task: Multiplier work - re-think, sell, and ship the design changes behind scaling; shift decision-makers to long-term thinking.

Role: Head of Product Design

Task: Multiplier work - re-think, sell, and ship the design changes behind scaling; shift decision-makers to long-term thinking.

Role: Head of Product Design

OPEN CASE STUDY

Drove the product scaling process from the design side

Enabled scaling across commodities, industries, and geographies - opening product categories impossible under the old UI

Raised the team's reputation and won stakeholder trust

Earned cross-functional buy-in: engineers valued the rationale, Sales valued client-requested features

Applied Jobs-To-Be-Done mapping, qualitative + quantitative research.

New features

suggested

New features

suggested

New

features

suggested

5 / 17

Features shipped

shortly after

Features shipped

shortly after

2 / 17

Features showed

high traction

Features showed

high traction

Re-thinking car rental booking flows and UX processes for Sixt

Task: Boost booking-funnel conversion, engagement, and trust; unite web and mobile teams around new logic.

Role: UX Design Manager

Task: Boost booking-funnel conversion, engagement, and trust; unite web and mobile teams around new logic.

Role: UX Design Manager

Built a real-time car-imagery workflow: replaced a multi-day freelancer process with on-demand API generation, wired to the booking flow

Applied research-based improvements to sixt.com checkout (2.7M monthly users in 2017)

Presented the concept to C-suite as part of the core team

2 days

retouching done

by free-lancers

→

instant

automated image

generation via API

Cloud hosting toolkit for Timeweb Data Centers

Task: Create a web toolkit to enable cloud-hosting clients.

Role: Founding Designer

Task: Create a toolkit to enable cloud-hosting clients.

My interfaces were the only client touchpoint

Shipped the full toolset - hosting tools, webmail, website, brand assets

Designed for SRE, DevOps, and backend engineers

#13 → #1

In national rating

within my tenure

In national rating

within my tenure

3 UX

Designers

hired

Designers

hired

Generating 30% more leads with a fraction of the budget at E-world energy trade fair

Task: Draw maximum attention with minimal resources and time

Role: Head of Product Design

Task: Draw maximum attention with minimal resources and time

Role: Head of Product Design

OPEN CASE STUDY

E-world used our booth photo in official communication

Shipped on time against the odds, through multiple technical challenges

Won stakeholder trust and opened the door to bolder concepts

Reinforced enmacc's brand as innovative and confident

↑ 30%

More leads

in sales report compared

to year before

More leads

in sales report compared

to year before

more leads

in sales report

compared

to year before

85%

Positive feedback

in survey by

sales team

Positive feedback

in survey by

sales team

Early career highlights:

MTV Russia Movie Awards '09 and studio work

Early career highlights:

MTV Russia Movie Awards '09 and studio work

Early career highlights:

MTV Russia Movie Awards '09 and studio work

Task: Create outstanding visuals for a film ceremony with 15.9 million viewers and 300 in-person guests

Role: Senior Visual Designer

Task: Create outstanding visuals for a film ceremony with 15.9 million viewers and 300 in-person guests

Role: Senior Visual Designer

ANDREI GOROKHOV

Targeting Staff / Principal / Lead / Manager design roles.

🇩🇪 Munich-based, open to hybrid and remote.

Let's talk!

DOWNLOAD CV

hello@ANDREIGOROKHOV.com

MORE WORK IN GOOGLE DRIVE

ANDREI GOROKHOV

Targeting Staff / Principal / Lead / Manager design roles.

🇩🇪 Munich-based, open to hybrid and remote.

Let's talk!

DOWNLOAD CV

hello@ANDREIGOROKHOV.com

MORE WORK IN GOOGLE DRIVE

ANDREI GOROKHOV

Targeting Staff / Principal / Lead / Manager design roles. 🇩🇪 Munich-based, open to hybrid and remote. Let's talk!

DOWNLOAD CV

hello@ANDREIGOROKHOV.com

MORE WORK IN GOOGLE DRIVE

ANDREI GOROKHOV

Targeting Staff / Principal / Lead / Manager design roles.

🇩🇪 Munich-based, open to hybrid and remote.

Let's talk!

DOWNLOAD CV

hello@ANDREIGOROKHOV.com

MORE WORK IN GOOGLE DRIVE